Marketing Objectives
In order for every company to remain successful, defining measurable marketing objectives is a must. Marketing objectives are essentially goals that provide direction for strategies. So, why do...
View ArticleThe Best Market Segmentation Tools
For many brands, market segmentation is a must-have. After all, market segmentation plays an integral role in nearly every successful marketing campaign imaginable. So, what is market segmentation?...
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Zoom: A Customer Engagement Strategy Analysis
Released in 2011, Zoom (i.e., Zoom Video Communications) is a video-oriented chat, meeting, and conference platform intended for personal, academic, and professional use. Zoom was not widely known...
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Why is Brand Positioning Important?
Credit: Ruzgar S. Introduction Brand positioning is an imperative step for every company moving the right direction. What exactly is brand positioning you may ask? Brand positioning is the act of...
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Data Analytics Trends
“Data analytics is the science of analyzing raw data to make conclusions about that information” (Frankenfield, 2021). These are the four fundamental forms of data analytics: descriptive analytics,...
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Defining Key Performance Indicators
Courtesy of Ruzgar S. What are KPIs? Key performance indicators (KPIs) are a quantifiable measure businesses track to measure their overall strategic, financial, and operational performance (Twin,...
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Organizational Silos & The Importance of Considering the Needs of Multiple...
A wide array of departments make up each company. Each department (e.g., marketing, sales, human resources, etc.) has its own function. While each department is its own, they still require information...
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Green for Profit or Green for the Environment?
Identify a retail brand that you believe is socially or ethically responsible. An excellent example of a socially responsible company is Warby Parker. Founded recently in 2010 in Philadelphia,...
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Top Dog vs. Under Dog
Introduction When it comes to any two or more competing brands, one has to outperform, outfight, and outlast the other(s) in order to become a global industry leader (Kalapos, 2020). Rising to the top...
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Under Armour: Where Do We Go From Here?
Founded in September 1996 by Kevin Plank, Under Armour is a Baltimore, Maryland-based athletic sportswear brand. Under Armour sells footwear and apparel primarily for sports use. Under Armour, having...
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